I use my 10+ years of copywriting and marketing experience to serve women entrepreneurs like you.
The path that led me here might be similar to yours… I did the corporate 9-5 grind — working for amazing brands and organizations like Real Simple and Cooking Light magazines, The Michael J. Fox Foundation for Parkinson’s Research, OnDeck, and Brit + Co — then went freelance after having my first child in 2016. I’ve never looked back!
My career spans industries and disciplines, with one constant thread: writing copy that converts.
To me, copywriting is equal parts understanding and focused storytelling (with a little writing skill thrown in for good measure 😉). First and foremost, your copy will not resonate with your ideal client if you don’t understand who she is, what she needs, and how she envisions her future. Then, whether it’s in a snappy headline, short Instagram post, or long-form sales page, your copy will tell a story — her story, specifically. One that draws her in, shows her the results she can achieve with you, and inspires her to take action.
And the copy I write does just that. I’m a word nerd with more than 200 bylines and ghost-written pieces on the web (not to mention countless email streams and web pages).
When I’m not writing, you can find me redecorating my home, experimenting in the kitchen, or running the Rockefeller Preserve trails in the suburbs of New York — all with my husband and two young boys in tow.